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Can Magento be used as a platform to sell web ad listings?

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Can Magento be used as a platform to sell web ad listings?

Hi 

 
Can I use Magento to list the brands on which their is sale going on or which has new arrivals. I am not going to sell any product, just showcase which brand has sale and new arrivals and perhaps a blog for discussions. more like http://www.salesgossip.co.uk/  Are there any Magento themes that are similar to that idea ? 
 
Thanks
Bilal