Does anyone know if any of the following promotions are doable in Magento?
"Buy a product, get a $XX gift card"
"Buy a $XX gift card, get a bonus amount of $XX added"
We are in the process of getting gift card functionality up and running and were hoping to do some of these types of promotions this holiday season.
Since Gift Cards are a Magento Enterprise Edition, that is a functionality that is not included out-of-the-box.
However, I think you can implement a workaround by using this extension:
That extension allows you to select the product that the customer gets for free (in this case, the gift card).