Today 113,095 ecommerce live websites use Magento 2 only. Magento 2 is the successful incarnation from Magento 1, and as we can say Magento 2 is one of the most advanced, flexible, leading E-commerce platform in the market. Magento 2 provides B2B and B2C merchants across multiple industries with a flexible commerce cloud solution, supported by a vibrant community of developers, technology partners, and system integrator s.
There are many things that make Magento 2 different and qualified in the vast ecommerce market today. One of the powerful feature is marketing tools. Various of leading merchants including Burger King, Coca-Cola, Shinola, and Helly Hansen connect with millions of new customers around the world through exceptional digital experiences and Magento 2 marketing tools. Do you eager to know about Magento 2 Marketing Tools? Here, we want to share the uses and benefits of marketing features supported in Magento 2.
What Marketing features does Magento 2 provide?
In a short description, Magento 2 will help you manage these things:
- Promotions
- Communications
- SEO & Search
- User Content
The marketing menu in Magento 2 admin provides access for managing the content of above listing features.
1. Promotions:
- Catalog Price Rule: Rules that trigger discounts based on a variety of conditions. Catalog price rules do not use coupon codes, because they are triggered before a product is placed into the shopping cart.
- Cart Price Rules: Promotional coupon discounts that spring into action when the required conditions are met. Cart price rules create discounts for orders at the checkout level, based on a set of conditions.
2. Communications:
- Email Templates: Customize all emails/notifications sent from your store.
- Newsletter Templates: Create a newsletter template. You can create and save many of these as required for any situation, from an annual holiday newsletter to a weekly product update.
- Newsletter Queue: The process of sending the newsletter for multiple recipients is managed by a queue. After start the queue Magento sends the emails in packs.
- Newsletter Subscribers: Manage your subscription list and export the list of subscribers in different formats.
3. SEO & Search:
- URL Rewrites: Use redirects to manage URL changes and avoid broken links.
- Search Terms: Create and Analyze search terms to help customers find products in the store.
- Search Synonyms: Create and Manage search synonyms groups. Way to improve the effectiveness of catalog search is to include different terms that people may use to describe the same item.
- Site Map: Create a site map.
4. User Content:
- Reviews: User generated product reviews to create a sense of community, and increase sales. Magento 2 lets you decide if only registered users can leave reviews, or if guest customers can as well.
With all of these powerful marketing tools, We can say that Magento 2 is the best solutions for every online store.
