My Magento 2.1 shop receives external traffic and I would like to track the source based on a GET parameter (utm_source) which I assign to the incoming link.
The source string should be appended to the order. This way it's possible to find out which traffic source results in a sale.
Is there any simple (not unnecessarily bloated) extension for this? Alternatively an approach for coding the feature would be much appreciated.
Solved! Go to Solution.
Is there a reason you wouldn't just use Google Analytics for this? Cross-matching orders and utm_source?
This sounds interesting.
Could you please elaborate how to assign the Analytics session to the specific order?
If you use utm_source you can track acquisition in the campaigns section of Google Analytics: https://support.google.com/analytics/answer/1033863?hl=en https://blog.kissmetrics.com/how-to-use-ut...
When investigating a particular Source, you can then add "Transaction ID" as a secondary dimension to get a list of order IDs.