I found website where options of product are display in graphic way on popup:
I tried to found some ready to use extension for Magento but I can't. If anybody know something similar?
It seems to be an equivalent of the Magento AJAX Cart with related products. So, if you use Magento 2 you can offer quite similar experience using our AJAX Cart Pro integrated with Automatic Related Products or just displaying native cross-sells.
AJAX Cart Pro for Magento 2 - https://goo.gl/q6IjTq
Automatic Related Products for Magento 2 - https://goo.gl/VD6B4Q
You can configure custom options within a popup using the following extension – https://www.itoris.com/magento-custom-options.html
You may also check out the demo.