Appreciate if you please let me know what is the preferred and most common way of performing website personalization in Magento based web stores. We have a business requirement wherein we need to do:
1. Product recommendation based on customer purchase history, product browsing history, geolocation
2. Marketing ads in terms of popup, banners, cross sell / up sell
3. AB testing
Are there any standard Magento extensions available to do this personalization? Advantage of this extensions is that, it sits on top of Magento and we'd not need to feed any data (products catalogs, customer) to the third party. Or third party (SAAS) products like Qubit, Optimizely, Monetate are the right solution for such requirement?
Appreciate your kind response and support. Thank you very much.
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If you are talking about Magento 1 we can offer you an excellent solution segmenting customers by multiple attributes, including product history, purchase amounts and many-many others. It is called Market Segmentation Suite by Aheadworks.
As soon as you have those target groups you can either add them to native Magento customer groups or take advantage of them with a bunch of our marketing and promotional extensions. With this solution you'll be able to send only personal messages and deliver pinpoint on-site promotions.
Product page for more details - https://goo.gl/ux3SdV
Thanks for your message.
Some queries to better understand this solution pls.
Is this solution a extension in Magento 1? and how it is going to integrate with Magento? Do I need to feed data from Magento to this solution? Please also let us know how would we create the business rules?
Hi, sorry for such a late answer.
Yes, it is a Magento 1 solution and it integrates with the platform automatically. You do not need to provide it with any data or else. And the rules are created from the backend by your Magento admins.
You can try it in action in our demo stores.
Regarding personalization, following extension serves the purpose,