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Amazon Description Attribute

Amazon Description Attribute

HI, I'm totally new to Magento and having going through the learning curve but, one thing I can't get my head around is, when I create a new Amazon listing with a description which is more than 2000 characters long using M2E Pro, I'm told that I should set up a new attribute for this?

 

If I do this though will it not show on the website product area as well, plus I'm not exactly sure how to do this and would be grateful for any help with this please.