I'm looking to display the value I have set in "Manufacturer's Suggested Retail Price" on the product page.
I was hoping it was going to be as simple case of adding something like the following to view.phtml, unfortunately it doesn't seem to be.
<?php echo $this->getMSRPPriceHtml($_product); ?>
Solved! Go to Solution.
<?php echo Mage::helper('core')->currency($_product->getMsrp(),true,false); ?>