On our website we use configurable/variated products and we would like to start doing google adwords. The problem we ran into is that we can't setup our feed in a way so that the customer arrives on the landing page of the configurable product with the variation pre-selected. Currently I use the {url parent} tag so customers who would click on our add would arrive on the configurable products page.
The only two workaround I found is to either use the simple products URL in the feed or the same but creating redirects to the configurable products page with the variation attributes appended to the URL e.g. "www.mypage.com/ball?colour_design=410"
Does anyone have a simpler solution?