cancel
Showing results for 
Search instead for 
Did you mean: 

Different counts for transactions between Magento 1.9 and Google Universal Analytics

Different counts for transactions between Magento 1.9 and Google Universal Analytics

We use Magento 1.9 (Community Edition) with the integratetd Google API and have activated Google Universal Analytics.

 

Unfortunately my transaction counts are always about 15-20% higher in Magento as in Google Analytics.

 

Questions: 

- has anyone any idea how to solve this or why it is so?
- how are transactions tracked in Magento?

- how are transactions tracked in Google?

- what system triggers what? Magento ==> Google oder Google ==> Magento

 

We've also a Webtrekk implemenation for control. Google and Webtrekk have the same results.

 

Thank you

 

 

 

Tags (1)
1 REPLY

Re: Different counts for transactions between Magento 1.9 and Google Universal Analytics

Google Analytics is a Client Side operation and therefore suspect.

 

If I as a user decide to run adblock software and specifically shut down Google Analytics traffic, that data will not be collected when I access your website. Same goes for slow server response from Google or slow user ISP connections, data will be dropped. GA is a best guess, your web server knows explicitly what traffic it serviced.