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Google Analytics Missing Random Transactions

Google Analytics Missing Random Transactions

Hi all,

 

In my GA account random transactions are not being reported, and I haven't be able to trace any type of pattern. As an example, yesterday I had 8 transactions - Google recorded only 4.

 

I have tried tons of ways separately (input tracking code manually, enable Google API in Magento, install Magento extension) yet the transactions are still not correct.

 

I understand that if someone close the browser before the thank you page loads it will not generate the sale - but the # of missing transactions seems way too high.

 

I've also set up Paypal auto-return so users are directing to the thank you page on my website, which should trigger ecommerce tracking.

 

Here is Magento extension link and code as it appears on the thank you page of our site.
https://www.magentocommerce.com/magento-connect/google-universal-analytics-1.html

 

Please help to resolve the issues. Thanks in Advance!


<script type="text/javascript">
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-79434631-1', 'www.testinthebasket.com');
ga('set', 'anonymizeIp', false);
ga('send', 'pageview');
ga('require', 'ecommerce', 'ecommerce.js');
ga('ecommerce:addTransaction', { 'id': 'ORD100002155', 'affiliation': 'English', 'revenue': '190.9900', 'shipping': '60.0000', 'tax': '0.0000', 'currency': 'GBP'});
ga('ecommerce:addItem', {'id': 'ORD100002155', 'name': 'POWERBEATS 2 Wireless In-Ear Headphones - Red', 'sku': 'BT-MHBF2PA/A{15}', 'price': '130.9900', 'quantity': '1'});
ga('ecommerce:send');
</script>

1 REPLY

Re: Google Analytics Missing Random Transactions

Hello @meenahsueh

I would advise you to check what is counted as a transaction in your GA account. There might be inaccuracies in GA eCommerce set up.

What is more, you are right that not all the transactions can be recorded if visitors close browsers before your TY page loads.

You should also understand that Magento and GA are different systems, thus they may count sales differently. If you have such an opportunity, you could also ask Google support team (if you are using AdWords) what is wrong with your eCommerce configuration.

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