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New attributes not showing in front end

New attributes not showing in front end

Hi All, 


I've created a product import csv file from an exported template (Magento1.9.1). However when I've added the attributes to the products (all set up correctly in Attribute sets and included in product) the attributes don't show in the front end website. When I click in to a managed product the attribute is selected but highlighted in grey; When I click in the attribute it turns blue and after a refresh it appears in the front end. 


Obviously the idea is to upload in bulk with all attributes present so I don't want to have to go into each product individually to set the attribute. 


Can anyone help with any Idea's to solve this sure it's a simple fix but I'm not experienced enough to know where to look....


Many Thanks