Magento and Google Analytics 4 (GA4) Creating Events and Conversions

[nickwhawkr4637]

Does anyone know how to create basic e-commerce events for conversions in GA4? Things like 'add to cart', 'purchase' etc. 

Magento does not have any documentation yet for GA4 and was hoping to get some basic events and conversions set up.

[Robert Rand]

You can consider creating events in GA4 which you can then use with your Magento store: https://support.google.com/analytics/answer/10085872

There are also a bunch of Magento extensions that can simplify this process for you. Here's an example from the Magento Marketplace: https://marketplace.magento.com/weltpixel-module-google-tag-manager.html

Best of luck!

[jatin_nayyar]

Regarding your query please check the below link.

https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtm

We have successfully implemented GA4 and created a comprehensive guide for it.

https://www.scommerce-mage.com/blog/how-to-setup-magento-2-ga4google-analytics-4.html

[Sanjay Jethva]

To set up basic e-commerce events in GA4 for Magento:

1. Install GA4 or GTM on Magento. Use GTM for easier management.
2. Create Data Layer for events like 'add_to_cart' and 'purchase'.
3. If you are using GTM, then setup tags and triggers in GTM.
4. Mark keyevent for purchase if you want.

Refer this guide: https://developers.google.com/analytics/devguides/collection/ga4/set-up-ecommerce