Does anyone know how to create basic e-commerce events for conversions in GA4? Things like 'add to cart', 'purchase' etc.
Magento does not have any documentation yet for GA4 and was hoping to get some basic events and conversions set up.
You can consider creating events in GA4 which you can then use with your Magento store: https://support.google.com/analytics/answer/10085872
There are also a bunch of Magento extensions that can simplify this process for you. Here's an example from the Magento Marketplace: https://marketplace.magento.com/weltpixel-module-google-tag-manager.html
Best of luck!