Feature request from mage2pro, posted on GitHub Nov 13, 2015
For example, displaying the SKU to the customers would be unnecessary for some Virtual products (software, support, repair, consulting).
Comment from xitude, posted on GitHub Nov 13, 2015
Comment from antboiko, posted on GitHub Mar 18, 2016
Hi Dmitry, I'm sorry for delay with answering on your inquiry.
I've created internal ticket MAGETWO-49911 to cover this feature and placed it into our backlog.