In the Magento CE intro it says that the ability to have multiple stores is one of the most powerful features. I spent time configuring multiple websites / stores / views, only to discover that you can't even assign certain users to certain stores within the admin! Plus the sales reports are combined for all the stores by default, and there is no way to make the admin page default to show the sales report only for the store that belongs to the logged in user. This is fundamental to having multiple stores. Right now this is more like having multiple shopping racks (shoe section, underwear section, shirt section) rather than having multiple stores (company1, company2). My feature request is to stop saying that Magento has a powerful multi-store ability so that other people don't waste as much time as I did trying to set up multiple stores to discover this huge limitation.