I can't seem to figure out what/where to change so that 'special price' in the image says 'your price'. I changed it in the special_price attribute and cleared out cache and css to no avail.
Go to Solution.
You should change that using a localization file.
Here is a small guide to do that: https://tomrobertshaw.net/2010/03/magento-themes-using-locales-with-translate-csv/
Happy new year!