Hi, I wonder if it is possible to obtain such functionality in magento. The user who comes to the website by directly entering the link in the browser (not coming from redirected ads, e.g. google) is identified and it is possible, for example, to automatically attach a discount to his purchases.
In theory it could be done with some custom coding by checking the referral path of the request that started the session and storing something in this customer's cookie that you'll use as a custom discount condition on cart and checkout.