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Best practices for short-form video integration on product pages?

Best practices for short-form video integration on product pages?

We’re currently trying to embed short-form product videos on Magento 2 product pages to improve engagement. It’s inspired by the editing style used in platforms like capcut APK for mobile, where content is quick and optimized for mobile viewing.

The problem is performance — videos affect load time, especially on mobile, and sometimes cause layout shifts. Has anyone had success implementing lightweight video embeds or lazy-loading strategies that maintain good Core Web Vitals?

Any advice or recommended modules would be appreciated. Thanks!

3 REPLIES 3

Re: Best practices for short-form video integration on product pages?

Hi @nasedor2897ed7 ,

 

You can try below options

1) Lazy loading for video embeds to minimize performance specific issues

2) Lightweight video libraries like youtube embed

3) Optimize videos for mobile

4) Offload via CDN

5) Check layout shifts and CLS - add proper dimensions to avoid layout shifts

 

Problem Solved? Accept as Solution!

Thanks

Ankit Jasani

Re: Best practices for short-form video integration on product pages?

To improve performance, use lazy loading for videos (e.g., load on scroll or click), and replace embedded players with a static thumbnail + play button that loads the video only when clicked. Tools like Lite YouTube Embed and custom HTML5 video with lazy load attributes work well. Also consider hosting videos on a CDN or using Magento 2 PWA Studio for better mobile optimization. Avoid autoplay on mobile to reduce layout shifts.

Re: Best practices for short-form video integration on product pages?

Great question! Lazy-loading videos and using optimized formats like WebM can really help keep load times down Pipe leak repair. Also, consider embedding videos with minimal player UI to reduce overhead—some Magento modules offer that flexibility while improving Core Web Vitals.