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Missing Optimization Tabs

Missing Optimization Tabs

I have Magento 2.4.4 EE and have started looking at Google Optimize.  When I change the GA settings in the admin to Enable Content Experiments = Yes, nothing changes.  Products and categories both do not have the view optimizations tab.  I have checked and the module Magento_GoogleOptimizer is enabled.  What else can I check for why this option is missing in my backend settings?