We've heard that SEO is often a pain point with small business merchants. What suggestions do you have for improving SEO on your store? What's worked? What hasn't worked?
Robert Kent from Creare shared a few tips on our blog including:
You can view all his tips at DIY SEO with Magento. What's missing here?
Hello, here are some more tips on Magento SEO:
- Make sure each product page can be accessed on a single URL even if it's located in multiple categories;
- Configure parameters exclusion in GWT for sorting anf filtering pages;
- Create unique product descriptions and categories texts;
- Make your shop mobile-friendly;
- Optimize images to make pages load faster;
- Add rich snippets for products to increase CTR in SERPs;
- Provide valuable tips and posts for your inductry and build a brand through your blog.
Here are some more tips
Add Individually Products's Meta Tags .
Add Label to All Images.
Great blog post! We appreciate the excellent MSB content.
If you hope to appear for mobile searchers, ensuring your site meets Google's new mobile-friendly criteria is important.
It's easy to test via this link: https://www.google.com/webmasters/tools/mobile-friendly/
A Magento Certified Developer can help you with fixing any non-compliance issues.
There's good tips linked to on Google's blog: http://googlewebmastercentral.blogspot.com/2014/11/helping-users-find-mobile-friendly-pages.html
Jenna, thanks for sharing the mobile friendly test link - often overlooked but it's a great way to test quickly and get immediate feedback from google on how to modify your responsive design to be closer in line with their mobile reccomendations .
Contact me at work via AOE - the open web company online!
We often write about Magento SEO as we have a lot of clients for whome we do such services and we've seen all sorts of stuff.
Let me contribute another small tip:
Make sure you verify both HTTP and HTTPS versions of your website in Google Search Console (ex. google Webmaster Tools).
Unliek Google Analytics where oyu gat both http and https data in single view, for Google Search COnsole thos eare two separate websites and you might be looking at just one of them and not seeing all of the warnings, errors and messgaes that might be found on another one.
Just stumbled across this thred - I wrote this and I update it petty regularly > https://paulnrogers.com/magento-technical-seo-issues-to-look-out-for/
Let me know if there's anything you think I've missed.
Put the technologies in place to allow your customers to generate much of your site's content. Doing so improves your SEO far greater than any other effort.
I spotted a few good tips in this article: https://canonicalized.com/magento-seo-extension/
It contains best practices of how you should best configure a SEO module for Magento