Essentially, white paper is a report or an article that is thoroughly researched and prepared regarding a particular context. This kind of document discusses an issue, alongside its interpretation and solution. Every white paper has a selective audience according to its topic. Mostly whitepapers are written for political purposes and clarifications, but they are also written by general marketers to inform a particular audience regarding any problem.
There are certain facts that white paper writers must keep in mind. White paper writing is different from other forms of writing because you have to have an influence on the reader based on facts and not casual talk.
White papers writers have to follow a structured format or pattern, with a professional style. Remember, the key to writing a good white paper is: Don’t overdo it! Don’t be an extremist with simplicity or don’t end up writing something too complicated or elaborate.
The basic purpose of this document is to express an organization’s philosophy about a subject matter. For instance, if your white paper is for a doctor, then all the medical facts must be accurately presented with thorough explanations.
The white paper is a lengthy document, so keep in mind that it may end up being a 6 page article. At the beginning of the paper, white paper writers clearly specify the problem and then list the fundamental aspects of all the issues being addressed. After a well-defined introduction, a prolonged part of facts is included to the article as a must. The conclusion is done with the possible solutions that lead to solving the problem at hand and future results are discussed, which would take place in light of the afore discussed solutions.
The key to write an amazing white paper is to organize your facts and thorough proofreading. White paper helps a reader to understand an issue, ponder over it and make decisions based on their own intellect.
The biggest challenge that a white paper writer may face is the topic, so targeting the right audience is essential! As the report contains such a colossal amount of information, it provides a wide horizon for a reader to think and derive conclusions on their own.
This is a genre of writing that has a massive impact; as it deals with serious issues and seems like a debate at times, as the problem and solution are discussed one after another. It is absolutely necessary to recall all the factors mentioned above, before beginning to work for a white paper.
Source: http://www.theskilledwriter.com/service.php?s=5
