I thought I'd share a free worksheet on analyzing your mobile checkout to see how you can improve conversion rates, beyond just a one-step checkout extension.
I'm copy pasting the worksheet here for your convenience, below.
I'm also working on a tool that will visit your site and grade your checkout, so you can find opportunities to cut cart abandonment 30%+ ... at the click of a button. If you want access to the grader, sign up here:
Here are the best practices to implement / check your site for, for mobile checkout:
4. Is there an option to order over the phone? E.g. click-to-call or to receive a call?
5. Circle those of the following fields that bring up the phone keypad (as opposed to the regular full alphabet keyboard):
Telephone Credit Card Credit Card CVV (3-4 digits on reverse)
6. Do you automatically insert a space after each group of 4 digits in the card number, to increase legibility and decrease typos? Yes / No
7. Are the shipping options shown as tiny, hard to tap buttons? Yes / No
8. Do the shipping options specify time and cost? Yes / No
The best practices that you detailed are a great first step in setting up purchase conversion analysis. I think all ecommerce merchants could benefit from those tips. That tool that you mentioned also sounds useful!
To take this to the next level, you could build automated reporting to analyze the customer funnel and optimize conversion rate. Using event data from a tool like Google Analytics, Segment, or Mixpanel you can then easily import that data in a Business Intelligence tool such as Magento Analytics (www.rjmetrics.com).
We at Magento Analytics would be curious to see how Magento users are answering the checkout questions above, and also what they're doing to measure the success of those checkout flows. How does your business tackle these questions?
There are many factors that can damage conversion rate. When we do paid checkout audit we analyse over 100 of them.
To the points mentioned by @GabGoldenberg I would definitely add:
A tool like Google Analytics with Ehnanced eCommerce enabled and probably Magento Analytics (while I admit that haven't tried it yet) will help you to track your store conversion funnel
These are all great steps to optimizing site conversion rate!
@levashov, what other best practice analyses have you found key during your paid checkout audit?
@nategolubiewski totally agree with importance on be data driven rather than rely solely on intuition.
Intuition is important and help you to build hypothesis, but then it is important to test them and see is a changed version better than control one.
Conversion optimisation is never-ending Analyse-Build-Test circle
Couple other things that affect checkout conversion rate are:
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