Thanks for sharing. A really interesting store. It looks really good, very professional. I also like the short checkout page.
One small comment - the checkboxes were a bit confusing for me. Did you get any feedback on them from the users?
And one larger comment - the shop seems to be slightly hidden, it was not immediately apparent for me that I can actually buy the seat online. (although I assume it was the intent here)
On a separate note, we are looking for partners. Let me know if you'd be interested!
All the best,
Cart Defender - slash cart abandonment and drive sales with unlimited intelligent conversion popups. Forget A/B tests because Cart Defender optimizes itself automatically. Web Summit 2016