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eCommerce marketing and automated emails

eCommerce marketing and automated emails

What do people use to do emails and items like this:


  1. Account creation email - welcome and highlight key products
  2. Abandon cart email - Add discount or incentive to buy
  3. Order email - thank you and possible add-ons
  4. Shipping/fulfillment email - tracking info and more product recommendations
  5. 'What's next' email - you bought X, everyone else bought Y too

Re: eCommerce marketing and automated emails

Yes your are right, automated emails are really helpful in now days because it is difficult to follow up every activities of your business. So, Yes it's good to use automated emails.

Thanks for sharing this wonderful piece of content.

Re: eCommerce marketing and automated emails

Ecommerce marketing relies on various strategies and tools to drive traffic, engage customers, and increase conversions. Automated email marketing is a powerful tool within the ecommerce marketing toolkit. Here are some common automated email tools and strategies used for ecommerce marketing:

  1. Email Marketing Platforms: Popular email marketing platforms like Mailchimp, Klaviyo, and HubSpot offer features specifically designed for ecommerce businesses. These platforms allow you to create and automate email campaigns, segment your audience, and track performance metrics.

  2. Abandoned Cart Emails: Automated abandoned cart emails are sent to customers who have added items to their cart but haven't completed the purchase. These emails often include a reminder of the items left in the cart, enticing visuals, and a call to action to complete the purchase.

  3. Welcome Series: A welcome email series is triggered when a customer signs up for your email list. This series introduces your brand, highlights key products, and encourages engagement. It's an excellent opportunity to make a positive first impression.

  4. Order Confirmation and Shipping Notifications: Automated emails confirming orders and providing shipping updates keep customers informed about their purchases. These emails also reinforce their buying decisions and build trust in your brand.

  5. Product Recommendations: Based on customer browsing and purchase history, automated emails can suggest related or complementary products. This helps increase average order value and encourages repeat purchases.

  6. Customer Feedback and Reviews: After a customer receives their order, automated emails can prompt them to provide feedback or leave reviews. Positive reviews enhance social proof and credibility.

  7. Loyalty Programs and Rewards: Automated emails can promote your loyalty program, update customers on their rewards status, and encourage them to redeem points or discounts.

  8. Win-Back Campaigns: Automated win-back emails target inactive or lapsed customers. These emails aim to re-engage customers and entice them to make a purchase again.

  9. Birthday and Anniversary Emails: Sending personalized emails with special offers or discounts on customers' birthdays or anniversary of joining your brand can foster loyalty and encourage purchases.

  10. Segmentation and Personalization: Effective automated email marketing relies on segmenting your audience based on demographics, behavior, purchase history, and other factors. Personalized content and offers are more likely to resonate with recipients.

  11. A/B Testing: Many email marketing platforms allow you to conduct A/B tests on subject lines, email content, visuals, and calls to action. This helps optimize your email campaigns for better results.

  12. Drip Campaigns: Drip campaigns involve sending a series of automated emails over a specified period. These campaigns can nurture leads, onboard new customers, or educate users about your products.

Re: eCommerce marketing and automated emails

For or account creation emails, you can try platforms like Mailchimp, Klaviyo, or ConvertKit. They have easy-to-use templates and customization options to make your welcome email shine. To tackle abandoned carts, tools like Omnisend or Sendinblue can be handy. They let you create personalized emails with discounts or incentives to lure customers back. For order emails, you can use your eCommerce platform's own email system or check out the email marketing tools mentioned earlier. And for shipping/fulfillment emails, ShipStation or AfterShip are quite popular. They allow you to send tracking info and even recommend more products to your customers. Lastly, you just must check out these Ways to Improve Off-Page SEO. They are actually pretty simple but effective.

Re: eCommerce marketing and automated emails

Email marketing plays a significant role when it comes to e-commerce. Especially when we are just entering in the holiday season, a festivity where marketing plays a big role! 

So, for all the cases you have mentioned, I'd recommend having Klaviyo with your Magento website to help you with all things in marketing, from emails and SMS to reviews. Yes, it is a part of your service by sharing order updates and post-service where you can bring the customers back to purchase, review the product, post-support, increase loyalty, and more. 

Here you can find and learn more about emails and email automation in e-commerce. 

Hope it makes sense and helps you scale your commerce. Feel free to ask more or need assistance. 

Found the above suggestion helpful, hit the "Kudos" & Accept as Solution!

Thank you,
Rohan D.
Free & Premium Magento 2 Extensions

Re: eCommerce marketing and automated emails

ok there is a range of monthly vlxxcom plans, allowing you to choose the rate that suits your needs