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How to manage coupon code generation and restrict the access

How to manage coupon code generation and restrict the access

1.How to generate coupon code in Magento?

2.The Coupon code is being sent to only the first time customer.

3.The customer can share that coupon code with friends and family who wish to purchase the subscription but they can not share the same with others.

These coupons should be generated with order confirmation/Thank you mail.