Can I use the Facebook Pixel extension to track customer behavior on my Magento store?
Hello @gzangwumined91
Facebook Pixel is a tracking tool provided by Facebook that allows you to monitor user activity on your website and gather data for advertising and analytics purposes. Magento, on the other hand, is a popular e-commerce platform. Integrating Facebook Pixel with Magento can indeed help you track customer behavior on your Magento store.
Each facebook pixel extension has its own perks to offer. Using the megafan's one, I can track pretty much all possible customer interactions on my store and even more. One feature is particularly brilliant - it allows me to track events per store view with different Facebook Pixel IDs. So, if you are looking to create personalized ads based on store views or audience, I definitely recommend giving this extension a try.