Facebook Pixel extension

[gzangwumined91]

Can I use the Facebook Pixel extension to track customer behavior on my Magento store?

[zoyascootg16c3]

Hello @gzangwumined91 

Facebook Pixel is a tracking tool provided by Facebook that allows you to monitor user activity on your website and gather data for advertising and analytics purposes. Magento, on the other hand, is a popular e-commerce platform. Integrating Facebook Pixel with Magento can indeed help you track customer behavior on your Magento store.

[Sanjay Jethva]

Yes, You can add Facebook pixel to your Magento Store to track user behaviour.

The Facebook Pixel is a good to track user interactions on your website. It helps you monitor conversions, optimize ad campaigns, and build targeted audiences by capturing data on user behavior. This information enables more effective and improves the overall performance of your Facebook ads.

Please see more details here: How to Add Facebook Pixel to Magento 2 & Set up Tracking?