Hi,
Unsure if I can explain the issue well enough, but I'll give it a try.
I am running Facebook Ads on a online store through Business Manager. I've inserted the pixel in Google Tag Manager, but somewhat it is not tracking specific events like "view content", "Add to chart", Value of a purchase (so that I can see the ROI in FB), "initiate checkout" etc. I don't know where to start to locate the issue or what I can add to get the tracking of these specific events. Advice / tips are much appreciated.
Thanks 