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Setting Up Dynamic Images

Setting Up Dynamic Images

Hi All,

I'm trying to set up this feature on Magento:

http://puro.icotheme.com/women/generation-blazer.html

 

Basically once I click on the color button, I want the image to change. What I did is following the official Magento tutorial from http://merch.docs.magento.com/ce/user_guide-Jan-29/Magento_Community_Edition_User_Guide.html but the only thing I can get is changing the Swatch, that is also what I want but I don't understand why I cannot see the dynamic images.

 

I also use the Puro theme, where the previous demo link is taken.

 

Any idea why it isn't working?

 

Many thanks,

Fran