I have been working on website http://rajhandicraft.com/
The initial loading time is very slow. I did the network analysis
Waiting (TTFB). The browser is waiting for the first byte of a response. TTFB stands for Time To First Byte. This timing includes 1 round trip of latency and the time the server took to prepare the response.
The Waiting time is very slow it is around 40 sec.
The server configuration is quite good. It is a 4GB dedicated server
When i created a simple html test file it gave me very quick response.
Can anyone help in this regard ?
You can use gtmetrix.com to understand actual reason by you site performance is low. https://gtmetrix.com/
We just performed performance optimization task of our website https://www.magedelight.com/ . We performed series action as mentioned below to improve the store performance.
Step 1: Enable Flat Categories and Products
Step 2: Merge CSS and JS Files
Step 3: Content Delivery Network
Step 4: Caching
Step 5: Image Optimization
Step 6: Reduce Server Response Time
Finally at last find out code where its taking more time for execution and optimize it
I am sure performing this action will improve your store performance exceptionally.
As your site is M1 I would also suggest you consider your store migrate to Magento 2 now as M1 is going to die in 2020.
Hope this helps
Which caching technology are you using? We have many Magento 1 clients that use Amasty FPC to make their front end much faster: https://amasty.com/magento-full-page-cache.html
Also, you might want to take a peek at Cloudflare CDN and WAF: https://www.cloudflare.com/cdn/
Here is a link for a free Cloudflare dashboard that you can use through your Magento admin panel: https://marketplace.magento.com/jetrails-jetrails-cloudflare.html
If you decide to try these out, I'm sure you will like to performance boost. Feel free to ping me if you have any questions.
Judging from your website being hosted with GoDaddy and you said you are using a 4GB Dedicated Server, am I right to assume that you are using the Economy Dedicated Server by GoDaddy? GoDaddy is usually not the best host when it comes to hosting Magento stores and for the price of $169.99/month you can get much better options from providers who specialize in Magento.
Is your server managed or unmanaged? If it's managed, you may want to have your hosting providers go through your web server and MySQL configurations to ensure that they are properly optimized for Magento. If your hosting provider isn't familiar with Magento, it may be time to consider alternatives?