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Poor Performace/Deindexing Problem

SOLVED

Poor Performace/Deindexing Problem

Version: 1.9.4.0
Website: https://shop.andersonprocess.com

Hello,
My site was once entirely indexed and now it is getting deindexed by thousands every day and I can’t seem to pinpoint what my problem is. The google index is currently at 21k/71k urls indexed and bing index is at 14k/71k.

I am wondering if somebody could visit my site and analyze what might be possibly be wrong? We’ve tried everything like upgrading/changing servers, but I feel like there is one massive underlying problem that I might be overlooking. Any kind of feedback is GREATLY appreciated.

I’ve been at this for a month now and haven’t seen any kind of positive progress.

https://shop.andersonprocess.com/robots.txt

Brandon
1 ACCEPTED SOLUTION

Accepted Solutions

Re: Poor Performace/Deindexing Problem

I'm having issues loading your XML [product] sitemaps in my Google Chrome browser. If search engines are choking on the sitemaps, it's probably not helping. It might be worth it to split from two to 3 or 4. Also, I noticed that your Robots file mentions Product and Category sitemaps, but not a general sitemap for CMS pages. I'm not sure if they're mixed into one of the other sitemaps, but I thought it would be worth mentioning.

 

https://testmysite.thinkwithgoogle.com/  is seeing an 11 second loading time on 3g, which is in the red as far as Google is concerned. << Snipped >> On the hosting side, you may be able to take steps like using gzip or deploying and configuring a CDN like Cloudflare to help.

 

I haven't noticed a specific security issue that you would be penalized for (although I can't completely rule it out), but I did notice that:

 

- Your hosting server is running an outdated version of Nginx

- Your /admin and /downloader pages are available to the public

- You're not using 2-Factor authentication to ward off brute force attacks

 

For a more thorough free security assessment, I'd recommend: https://jetrails.com/security/

 

In other news, you're using some deprecated HTML Tags (<center>)

 

However, I'm not finding a smoking gun. 

 

As I wouldn't know otherwise from the outside, I'm assuming that Google & Bing Webmaster Tools (Search Console) aren't telling you anything helpful, neither are your Magento error logs, that you haven't made any major changes to the site or to your URLs, and that your hosting environment is stable. 

 

My other recommendation is to track your backlinks using a tool like https://analytics.moz.com/pro/link-explorer/home to watch for "spammy" backlinks which can be toxic to your rankings, and "lost" backlinks that may be negatively impacting your rankings.

 

Lastly, there's always focusing on positive SEO, like additional healthy backlinking, new content, rich snippets, getting more customer reviews to add to your content, etc. etc. 

 

Best of luck!

View solution in original post

3 REPLIES 3

Re: Poor Performace/Deindexing Problem

I'm having issues loading your XML [product] sitemaps in my Google Chrome browser. If search engines are choking on the sitemaps, it's probably not helping. It might be worth it to split from two to 3 or 4. Also, I noticed that your Robots file mentions Product and Category sitemaps, but not a general sitemap for CMS pages. I'm not sure if they're mixed into one of the other sitemaps, but I thought it would be worth mentioning.

 

https://testmysite.thinkwithgoogle.com/  is seeing an 11 second loading time on 3g, which is in the red as far as Google is concerned. << Snipped >> On the hosting side, you may be able to take steps like using gzip or deploying and configuring a CDN like Cloudflare to help.

 

I haven't noticed a specific security issue that you would be penalized for (although I can't completely rule it out), but I did notice that:

 

- Your hosting server is running an outdated version of Nginx

- Your /admin and /downloader pages are available to the public

- You're not using 2-Factor authentication to ward off brute force attacks

 

For a more thorough free security assessment, I'd recommend: https://jetrails.com/security/

 

In other news, you're using some deprecated HTML Tags (<center>)

 

However, I'm not finding a smoking gun. 

 

As I wouldn't know otherwise from the outside, I'm assuming that Google & Bing Webmaster Tools (Search Console) aren't telling you anything helpful, neither are your Magento error logs, that you haven't made any major changes to the site or to your URLs, and that your hosting environment is stable. 

 

My other recommendation is to track your backlinks using a tool like https://analytics.moz.com/pro/link-explorer/home to watch for "spammy" backlinks which can be toxic to your rankings, and "lost" backlinks that may be negatively impacting your rankings.

 

Lastly, there's always focusing on positive SEO, like additional healthy backlinking, new content, rich snippets, getting more customer reviews to add to your content, etc. etc. 

 

Best of luck!

Re: Poor Performace/Deindexing Problem

Robert - thank you for the information. I split my sitemap up into four different ones and my indexing has surprisingly increased by 11k already! Extremely helpful.

Re: Poor Performace/Deindexing Problem

My pleasure! I hope that it turns out to be the solution you were looking for. It's always nice when there's a quick-fix.

 

Hopefully, some of the other suggestions I made will turn out to be helpful as well.

 

Best of luck!