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Add conversion tag to new account on magento / Different form

Add conversion tag to new account on magento / Different form

Hello,
I should add adword’s conversion tag for new registrations, I’ve tried with Google Tag Manager plugin but apparently is not working, can you help me out suggesting where or how should I put it?

Also I’d like to ask if it’s possibile to create a new registration form, we want to track differently b2b and b2c clients