Up until a few months ago, the revenue discrepancy between Magento and Google Analytics was consistently at around 3-4%. Then around the end of April, the discrepancy jumped up to 13-14% and has been steady there ever since.
We've looked into a number of different potential causes without much luck. At this point, I'm wondering if something was changed on the GA side, and is out of our control. If that's the case, my assumption is others would be experiencing this problem as well. So I'm wondering if anyone on this forum has experienced the same thing.
