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SEO URL structure: with category or without category in URL

SEO URL structure: with category or without category in URL

So Moz says having categories and subcategories in the URL path is best practice so both humans and google knows where they are or are about to go.

 

However, magento does URLs kind of weird and makes numerous URLs based on assigned categories etc. And some say it is not worth the hassle to include categories.

 

So my question: do we go down the road of using canonical tags to do as Moz says is best SEO practice? Or not fight magento and ignore categories in URLs?

We do not have a big catalog and it would be rare if the same product was in different categories so should we just set:

Go to the Stores >> Configuration >> Catalog >> Catalog >> on the right side scroll down to Search Engine Optimization and set Canonical LINK Meta Tags for Categories and Products to Yes.

3 REPLIES 3

Re: SEO URL structure: with category or without category in URL

When I was Learning SEO then our instructor said that If you will work for a brand then You must use categories in URL as the WordPress site did, But if you are working with a micro-niche then Category in URL is not a good practice. But SEO is a vast field everyone has their own strategies.

Here is the example: https://wordpress.org/plugins/wp-time-slots-booking-form/ in this link you can check out the category anchor in URL, this is why because WordPress Site now become a brand and high a lot of number article related to each category.
Jazz Daily Internet Packages

 

 

Re: SEO URL structure: with category or without category in URL

canonical tag (aka "rel canonical") is a way of telling search engines that a specific Using the canonical tag prevents problems caused by identical or "duplicate" .URLs with identical (or very similar) content, it can cause a number of SEO problems. First


@nickwhawkr4637 wrote:

So Moz says having categories and subcategories in the URL path is best practice so both humans and google knows where they are or are about to go.

 

However, magento does URLs kind of weird and makes numerous URLs based on assigned categories etc. And some say it is not worth the hassle to include categories.

 

So my question: do we go down the road of using canonical tags to do as Moz says is best SEO practice? Or not fight magento and ignore categories in URLs?

We do not have a big catalog and it would be rare if the same product was in different categories so should we just set:

Go to the Stores >> Configuration >> Catalog >> Catalog >> on the right side scroll down to Search Engine Optimization and set Canonical LINK Meta Tags for Categories and Products to Yes.



Using canonicalization helps you control your duplicate content.

Re: SEO URL structure: with category or without category in URL

Useful read! Thanks!