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Column 'created_at' not imported

Column 'created_at' not imported

My goal is to sort products on the frontend from newest to oldest.


The products CSV file contains the created_at column (e.g. 2020-10-31 14:05:44). Format seems to be correct.


After the standard import, I'm looking in the catalog_product_entity table, and created_at is actually the import's timestamp (e.g. 2020-11-28 17:38:48).


Am I looking at the wrong DB field?

Is there some locale-specific formatting under the hood? (I'm importing for a romanian store)


If I export a product as an example, I get this format: 28-11-2020 17:38, but this won't get imported back either if I change it.




Versions: Magento 2.3.5-p1, PHP 7.3.24