I have an e-commerce website on Magento 2, and I've noticed that while most orders are being correctly recorded in GA4, there are a few (around 5 or 10) that seem to be missing.
I've thoroughly examined all the tags in Google Tag Manager, data layers, and parameters, and everything appears to be functioning correctly. At this point, I'm feeling quite frustrated.
Could someone assist me in addressing this issue? What could be causing these occasional missing orders in GA4?
I've also reviewed the customer session data in Lucky Orange, and I haven't identified any unusual user activity during purchased.
I'm perplexed as to why some transaction IDs are not appearing in GA4.
I'm eagerly seeking a solution to this problem.
GA4 will never have 100% of your data for many reasons. With the old universal analytics you could get 95%+ accuracy, but with GA4 you should be happy with 80%+ accuracy.
There is nothing you can do to "fix" that as there is nothing to fix. GA4 is a tool intended to be used to analyse trends, not a system of record with every single transaction id.
You can use the below extension to sync missing orders in GA4/UA. Below extension analyses missing transactions between Magento 2 and Google Analytics which occur due to various reasons such as ad blocker, too many products in one transaction, cookies turned off, JavaScript disabled, etc.
The following link Magento 2 missing orders or transactions in Universal Analytics and GA4 would be useful.