A social media marketing agency creates high-quality, engaging, and relevant content for businesses' Facebook pages. The agency can also develop a content calendar that outlines the types of content to be posted and the frequency of the posts. The agency helps businesses increase their reach and engagement on Facebook by creating engaging content. Influencer marketing is a popular strategy that involves partnering with individuals who have a large following on social media platforms. An agency can help businesses identify and work with influencers who have a large following on Facebook and are relevant to their industry. The agency can also manage the relationship with the influencer and monitor the success of the influencer marketing campaign. A social media marketing agency uses Facebook Insights to monitor the performance of businesses' Facebook pages. Facebook Insights provides valuable information about the reach, engagement, and demographics of the page's followers. The agency can use this information to make informed decisions about the types of content to post, the frequency of posts, and the target audience for advertising campaigns.