In Magento, you can capture user abandoned cart data by enabling the built-in feature for abandoned cart recovery. This built in feature allows you to send automatic follow-up emails to users who have abandoned their carts and remind them to complete their purchase. To enable this feature, follow these steps:
- Log in to your Magento admin panel.
- Navigate to Stores > Configuration > Sales > Checkout.
- Expand the "Shopping Cart" section.
- Set "Enable" to "Yes" under the "Persistent Shopping Cart" option.
- Set "Enable" to "Yes" under the "Enable Automatic Abandoned Cart Emails" option.
- Customize the email templates and timing options to suit your needs.
