Google Analytics is missing transaction. Showing low number compare to magento strore number

[jinniaethi6f8d]

Our magento version is 1.9. Pls let me know if any guidance. 

[guestblogc09a3]

There are several reasons why Google Analytics might be showing a lower number of transactions compared to your Magento store. Here are a few things you can check:

1. Make sure your Google Analytics code is installed correctly on your site. You can use Google Analytics Debugger to check if the code is firing correctly.

2. Verify that the transactions are being recorded in Google Analytics. You can check this by going to Conversions > Ecommerce > Overview in your Google Analytics account.

3. Check that your ecommerce tracking is enabled in Google Analytics. You can do this by going to Admin > View > Ecommerce Settings and ensuring that "Enable Ecommerce" and "Enable Enhanced Ecommerce Features" are both set to "On".

4. Ensure that the ecommerce data is being sent to Google Analytics correctly. You can use Google Tag Assistant to check if the ecommerce data is being sent correctly.

5. Check that the date range in Google Analytics includes the date range for the transactions you are comparing to your Magento store.

6. Verify that your Magento store and Google Analytics are using the same currency.

7. Make sure that the transactions you are comparing to your Google Analytics data are completed transactions and not pending or canceled orders.

I hope this helps you diagnose the issue.

[Saggitator]

There are several possible reasons why Google Analytics is missing transactions compared to your Magento store number. Some of the common causes are:

• Payment Gateway not Redirecting Customers to Order Confirmation Page
• Several Products in One Transaction
• Special Characters in your product data because of that there could be a javascript error on the order confirmation page.
• Implementation errors in the tracking code or the data layer
• Adblockers or browser extensions that block Google Analytics
• Browsers with strict privacy settings or JavaScript disabled
• Visitors who did not opt-in to your tracking
• Currency or timezone differences
• Internal traffic that is not excluded
• Unsuccessful transactions that are still tracked

If you are unable to find the root cause of missing transactions in GA, or you want to ensure 100% accuracy, we recommend using the Scommerce Magento 2 Missing Transactions extension. This extension compares orders between Magento and GA using measurement protocol and Google Analytics Data API, and sends any missing transactions from Magento to GA.