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How do I add extra fields to user account form

How do I add extra fields to user account form

Client is an eccomerce website and I just want to edit the account creation form so that it includes a question about marketing communications consent and regarding what type of business they are (retail, trade, general customer etc).

 

This has always been really easy to do in Wordpress however can not work it out for Magento. Please keep answers as easy to follow as possible please as I am a complete novice with Magento.