Setup Google Analytics Enhanced Ecommerce tracking for Magento 2.3

[mike_g]

Is there any extension free or paid that does setup Google Analytics Enhanced Ecommerce tracking for Magento? Or can it be done without using any extension, my mangeto is 2.3

[PacoAbellaT]

Hi @mike_g ;

Magento does not have the datalayer so eCommerce Enhanced is not working with magento native version.

I like this extension:
https://www.weltpixel.com/google-analytics-enhanced-ecommerce-tag-manager-magento-2.html

Weltpixel is doing a very good job, but it depends of theme your are using. This extension put on the theme a layer of code to create the data layer, and It can have some conflict with your theme.
There is a free version, so you can instal it and when if there is any conflict. I like this extension because they give you a GTM content and Analytics pre setup (there are very use full).

If you have any more questions about Analytics, we can keep analyzing it it if you make a appointment here https://magento-specialist.com/ (It´s free).

Thanks

[jatin_nayyar]

You can use this extension for enhanced e-commerce, Magento 2 Google Enhanced E-commerce Tracking extension allows you to install Google Universal Analytics Enhanced Ecommerce Tracking on your Magento store. This comes with options to enable display features, anonymize IP, and enhanced e-commerce tracking on your Magento website.

The following link Magento 2 Google Enhanced Ecommerce Tracking would be useful.