Google Analytics 4 Support - direct implementaion

[egelhoferc]

It would be helpful if Magento supported the direct integration of Google Analytcs 4. As is currently possible under Stores-> Sales -> Google Api for GTM and Universal Analytics.

[wesllyinfo]

Hi egelhoferc,

Currently, Magento does not natively support the direct integration of Google Analytics 4 (GA4) under Stores -> Sales -> Google API as it does for Universal Analytics and GTM. However, there are workarounds to implement GA4 directly in Magento. Here’s a step-by-step guide on how you can do this:

Direct Implementation of GA4 in Magento

1. Edit the Header Template:

   • Navigate to your Magento theme's header.phtml file.
   • Add the GA4 global site tag (gtag.js) provided by Google Analytics.

2. Insert the GA4 Snippet:

   html

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   <!-- Global site tag (gtag.js) - Google Analytics --> <script async src="https://www.googletagmanager.com/gtag/js?id=YOUR_MEASUREMENT_ID"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'YOUR_MEASUREMENT_ID'); </script>
   • Replace YOUR_MEASUREMENT_ID with your actual GA4 Measurement ID.
   • Save the changes.

3. Deploy Changes:

   • After saving the changes to the header.phtml file, deploy the static content to reflect these changes in your Magento store.
   • Use the following command if you're using Magento CLI:
     bash

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     bin/magento setup:static-content:deploy

4. Verify Implementation:

   • Use the Google Tag Assistant or GA4 DebugView to ensure that your GA4 tag is firing correctly and data is being collected as expected.

Recommended Service

For a seamless and error-free implementation, you can consider professional services. Here are two that could be particularly helpful:

• Setup of Google Analytics 4, GA4, Facebook Pixel, or Tag Manager Conversions: This service ensures accurate setup and configuration of your GA4 Measurement ID and other tracking pixels. Details can be found here.

• Create, Optimize, and Fix Every Looker Studio or Google Data Studio Dashboard: If you need to visualize your GA4 data in a customized and insightful way, this service can help. More details are available here.

These services will ensure that your GA4 integration is set up correctly, helping you avoid data loss and maximize the insights you gain from your analytics.

If you need more detailed assistance or specific guidance, feel free to reach out!

Best regards,
Weslly