How do you A/B test the homepage?

[frank95a]

Hi,

Anyone can point me to an article or some resource as to how to A/B test the homepage? Product and category pages are easy but for the homepage because of the key, I am lost as how to do it

Thanks in advance

[melindaeti529b]

A/B testing lets you change variables, such as your ad creative, audience or placement to determine which strategy performs best and improve future campaigns. For example, you might hypothesise that a Custom Audience strategy will outperform an interest-based audience strategy for your business.

[samiraakhlbb31]

---

@melindaeti529b wrote:

A/B testing lets you change variables, such as your ad creative, audience or placement to determine which strategy performs best and improve future campaigns. For example, you might hypothesise that a Custom Audience strategy will outperform an interest-based audience strategy for your business.

---

1. Step 1: Research. Before building an A/B testing plan, one needs to conduct thorough research on how the website is currently performing.
2. Step 2: Observe and formulate hypothesis.
3. Step 3: Create  MyKohlscharge Account variations.
4. Step 4: Run test.
5. Step 5: Analyse results and deploy changes.