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How do you A/B test the homepage?

How do you A/B test the homepage?

Hi,

 

Anyone can point me to an article or some resource as to how to A/B test the homepage? Product and category pages are easy but for the homepage because of the key, I am lost as how to do it

 

Thanks in advance

2 REPLIES 2

Re: How do you A/B test the homepage?

A/B testing lets you change variables, such as your ad creative, audience or placement to determine which strategy performs best and improve future campaigns. For example, you might hypothesise that a Custom Audience strategy will outperform an interest-based audience strategy for your business.

Re: How do you A/B test the homepage?


@melindaeti529b wrote:

A/B testing lets you change variables, such as your ad creative, audience or placement to determine which strategy performs best and improve future campaigns. For example, you might hypothesise that a Custom Audience strategy will outperform an interest-based audience strategy for your business.


  1. Step 1: Research. Before building an A/B testing plan, one needs to conduct thorough research on how the website is currently performing.
  2. Step 2: Observe and formulate hypothesis.
  3. Step 3: Create  MyKohlscharge Account variations.
  4. Step 4: Run test.
  5. Step 5: Analyse results and deploy changes.