Storing referral and conversion tracking data with order

[cbdpeter]

Our site gets traffic and conversions from various sources, and I'm wondering if there's a way to store that data with an order when an order gets placed in Magento, so that it could be retrieved later along with the rest of the order details?

For example, if someone came to our site from a Google search, and the inbound URL had some Google-specific tracking parameters in it, I'd like to be able to have those persist and be stored with the order data when that customer placed an order. Ideally, that data would come up if I fetched information on that order via Magento's orders API, as a custom field or something like that.

I took a look at the current payload of data that comes back with an order, and there doesn't seem to be anything related to referrals or conversion tracking.

If there is an extension or built-in feature in Magento that allows this, that would be ideal.

Thanks!

[cbdpeter]

So... nobody does this? What do you do when you want to see what website or search engine referred a customer to your site? There's no way to do that built into Magento as far as I can see...

[udaltsovayf5a3]

Hi 👋  If you're looking to store referral and conversion tracking data with your Magento orders, I recommend checking out the article "Comparing Magento Extensions for Data Tracking and Reporting" It describes various types of data tracking extensions and should help you find a solution that fits your needs. You can read the article here: Data Tracking Extension by Insights Ready. This should give you a good overview of the options for capturing and storing tracking data and your order details.