I am currently attempting to improve traffic to our website. In the past couple of days, I have added meta keywords and meta descriptions to our categories, products, and pages.
I am trying to figure out how to add h1 and h2 tags as well, but I'm not sure how to do that.
I've read that it's recommended to change the default Magento robots.txt file to "INDEX,FOLLOW" in order to improve the website's presence, but I'm not sure how to do that either.
I was wondering if anyone can help me by providing some tips for SEO, website speed optimization, and improving presence through google search.
Here is a link to our website: www.endlessartus.com
Any and all help would be much appreciated.
Very useful question for everyone. If you have an online store then site performance and SEO matters.
I have generated a report using this can identify which areas you can improve: JS minify, images optimization, Enable gzip compression.
For SEO: You can follow below link that is very useful:
Considering the recent Google updates is advisable for Website and SEO optimization. With the recent mobile-first indexing, making a site mobile-friendly is a must. Going for AMP is a good idea.
Once you are done with the basic website UX and UI designing, the optimization should be user-centric. I would suggest you to go for A/B testing and see the sections of the site that are not grabbing enough user attention.
Ease out site navigation with voice search option, breadcrumbs and other such factors.
Optimize the site content as well. Include long-tail keywords along with location-based search queries.
I think below links helpful for you...
You can use extension for this purpose, but best is to manually adjust tags with keywords.
Here are An Example of how to use h1, h2, h3 header tags
This post or blog is actually an example of how to use your header tags. See below:
Why are h1, h2 and h3 header tags important for SEO?
Header tags are an important on-page SEO factor because they’re used to communicate to the search engines what your website is about. Search engines recognize the copy in your header tags as more important than the rest. This starts with your h1 and works its way down in importance to the h2, h3 and so on. These tags will help support the overall theme or purpose of your page.
You can’t, however, just throw in whatever content you want into these headers. It’s important to utilize your header tags with short-tail and long-tail keywords. As search engines crawl your site, they will pick up on the headers and recognize the keywords you are using as important.
How to use the h1, h2 and h3 tags
While your header tags do extend to h4, h5 and h6, we’re only going to focus on the first three since these are the tags that carry the most SEO value. Now, you can’t just go insert your header tags anywhere and expect to see results. Header tags have their own place on a page and have to be used in a proper order starting with your h1.
The h1 tag should contain your targeted keywords, ones that closely relate to the page title and are relevant to your content. The h2 tag is a subheading and should contain similar keywords to your h1 tag. Your h3 is then a subheading for your h2 and so on. Think of them as a hierarchy based on importance, the above being more important than the below.
Keep in mind that it’s also very import that your header tags are readable and grammatically correct. Stuffing your h1, h2 and h3 with keywords is not going to help your cause. If anything, Google will recognize this and assume you are trying to manipulate them — that’s a no-no!